Sunday, October 18, 2009

New era of Chinatown


New businesses, new customers, and cleanup efforts have helped the neighborhood thrive during and economic downturn

In recently years, as everyone has to face the one of the worst economic crisis in decades, many companies have to close down and the increasing rate of unemployed have grown up intensively in every industry around the world. However, consumer products seem to be less sensitive on economic crisis especially in food industry. This is because no matter what the economic situation is, consumer products are considered necessary for surviving.

During the past years, the new face of young professionals trend to invest specially in food industry as a small shop around Chinatown, Beach streets, and Washington streets. Moreover, due to the escalating in the demand from the new customers who live as a neighborhood around those streets, this is the best opportunity to set up their own business to react the demand which increasing day by day such as A Taiwanese bakery, Vietnamese sandwich shop and Malaysian restaurant. Furthermore, according to Friedman said reasonable rent prices are one of the best chance, which bestead directly to the new investors and not easy to deny.

Many shops also offer their own individual characteristic and adapted some food to suitable with European style. According to Lee Wang who launches Taiwanese bakery said that he also blended a Chinese-style and a European-style together to against his rivals and attract the customers for example he explained that he uses the Chinese-style sponge cake for making Black forest in European version.

On the other hands, the booming of small shop neighborhood will provide many advantages to customers. Firstly, the variety of small shops will bring the benefit to customers to choice the best for their life. Additionally, competitive in business will be make the shop’s owners have to keep investing and developing in quality of product to against their competitors. Finally, recovery of economic crisis may become from the small community then amplify into to the country.

This change and improvement of Chinatown not only maintains the recent customers, but also attract more and more new customers. I think new young professionals would expand the target customer of Chinatown to be more young people. They will know what the young customers want. Besides quality food or product, the atmosphere is another factor to be concerned. The clean street and neighborhood would help improve an overall image of Chinatown. In the future, the perception of Chinatown is going to be changed; it is not only the market people go to buy stuff, but also another venue that people meet up and hang out.

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